![]() Now get out there and fix those listings. There is no way to avoid it, and if you try to fight it, you will cost yourself potential sales in the process.įree shipping doesn’t have to be a drag on your profits, there are many ways you can benefit from it and still make high-profit margins on your sales. Place your order online as usual, April 10-16 and use coupon code ShipFree and youll see youll receive free US shipping The code works twice per person this week, so if you forget something on your original order, you can ship again on us. If you want to run a successful ecommerce business, you have to accept that free shipping is the standard. ![]() This tends to only happen if you are selling low quality products, don’t protect your products during the shipping process, or engage in false advertising. If you sell high quality products, customers won’t feel the need to return them. While this is a worthy concern, it doesn’t happen as often as you think. ![]() Rather than sending things through express shipping, you can usually send it through the cheapest method, saving you money, and keep your customers happy in the process.Ī lot of online stores fear that their customers will take advantage of free shipping and be more likely to return a product, costing your business money in the process. The second way this works is based on the fact that most consumers are willing to wait a little longer for products that ship for free. You get all the benefits of offering free shipping and it doesn’t cost you anything. In this scenario, the shipping is free in name only and your customers are actually paying for it without actually knowing they are. The first revolves around you baking your shipping costs into your prices. There are two ways to approach this statement. I bet this sounds weird, but hear me out. Look, if free shipping reduces cart abandonment, it is reasonable to assume that it also increases sales.Ī poll by the National Retail Federation found that 66% of online shoppers consider free shipping to be an important deciding factor when it comes to online shopping and whether they follow through with an online purchase. Reducing something as important as cart abandonment by nearly 28% would lead to a lot more sales and more profit for your business. Kissmetrics found that shoppers were 28% more likely to abandon their cart if they experienced unexpected shipping costs. If we know that free shipping is something our customers want, it shouldn’t come as a surprise that charging for shipping actually increases cart abandonment and sales. Online shopping is all about convenience and free shipping is the ultimate convenience. When all things are equal, shoppers will usually choose the option with free shipping. Free shipping has become the standard and companies that try and charge for shipping are only making themselves look like the enemy.Īs an online store, you need to learn how to bake your shipping costs into the price of your product. The truth is, people love free shipping, even if they are secretly paying for it in the product’s price.
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